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This month, Travel Agent is spotlighting "The Most Innovative People in Cruise Travel for 2018." As a part of that coverage of excellence in global cruise line leadership and creativity, here are three front-line managers from Carnival Cruise Line, Norwegian Cruise Line and Royal Caribbean International who are social media stars. Robyn Fink, Carnival Cruise LineSince joining Carnival Cruise Line as director of consumer public relations in early 2016, Robyn Fink has assumed responsibility for consumer PR outreach including public events, ship inaugurals and social media – with the goal of increasing positive news coverage and building brand awareness. For example, she’s played a role in the celebrity-driven launch of two new ships – Carnival Vista, with a year-long sponsorship of singer Carrie Underwood’s tour and a shipboard concert and naming ceremony for military personnel affiliated with Operation Homefront, and Carnival Horizon, which launched with a fun event with partner Lip Sync Battle featuring Queen Latifah, shown with Fink in the photo at right. These and other events have generated a billion-plus media impressions and significantly boosted growth within Carnival’s social media platforms.That includes a 21 percent increase on Twitter, a 16 percent increase in Facebook followers and a whopping 63 percent increase on Instagram. Prior to joining Carnival, Fink served as vice president at Taylor PR in New York, where she specialized in sports-related public relations and developed effective PR strategies and projects for consumer brand companies, including Lenovo, KT Tape and Capital One. Named "Account Director of the Year" in 2009 by PR News, she also has led major consumer PR initiatives in everything from sports (with on-site PR initiatives surrounding three Super Bowls) and entertainment initiatives to charitable organizations and community relations.Nathalie Fernandez, Royal Caribbean InternationalDuring Nathalie Fernandez’s three years as Royal Caribbean International’s senior manager of social media, she’s played an integral role in developing the team, as well as strengthening and expanding the company’s social media presence.Proof? Royal Caribbean’s fan growth on Instagram has increased a whopping 780 percent, as part of a robust influencer program and effective social media growth strategy.With a combination of original content creation, daily performance analysis, strategic focus and an eager and creative social care team, Royal Caribbean has become a leader in fan and follower growth and engagement.A Miami native and University of Miami graduate, Fernandez also is a strong advocate for inventive storytelling on social media -- overseeing two award-winning projects: “The Local” and “SeaSeekers.”As the social media landscape becomes increasingly competitive and as consumers become more selective with how they consume media, Fernandez leads Royal Caribbean’s social media team in sharing the kinds of stories that inspire wanderlust.Evelyn Macki, Norwegian Cruise LineIn just five years, Evelyn Macki,

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What were the top social media sites of 2008? ComScore came out with its worldwide traffic stats for November a few days ago (so these don’t include December). They are a mix of social networks and blogging platforms. Blogger, the orange line in the chart above, still rules the roost with an estimated 222 million unique worldwide visitors in November (up 44 percent from November, 2007). Facebook, the blue line, is on pace to pass it soon with 200 million unique visitors (up 116 percent). (Note, though, that this is more than the 140 million active users Facebook itself reports—go figure). MySpace is pretty steady at 126 million uniques. WordPress is a close fourth and gaining with 114 million (up 68 percent). And Windows Live Spaces is down 22 percent to 87 million uniques.ComScore keeps a list of what it calls “social networking” sites, but these include blogging platforms and other social media sites as well. While the audience for blogs is still showing healthy growth overall, Facebook stands out as the social gorilla taking share from not only other social networks but blogs and other social media as well.Below are the top 20 sites on comScore’s social networking list. It is really more of a social media site list, which is what I’m renaming it for this post. It is not definitive, but it gives a good lay of the land. (Here is a similar ranking from 2007). Note on this list the stubborn persistence of Yahoo’s Geocities at No. 6, the rise of Yahoo’s Flickr at No. 7, Six Apart at No. 10, and the presences of Chinese sites like Baidu Space and 56.com. The real surprise, though, is document-sharing site Scribd at No. 16, with nearly 24 million worldwide uniques.Top Social Media Sites (ranked by unique worldwide

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Than someone can do on as a "side project" -- especially with all the important changes and trends that are cropping up in the social media world all the time. Eventually, you'll need to hire a dedicated social media manager to manage your accounts, keep your profiles current, stay on top of trends, post great content, and do a whole lot of experimenting.But searching for someone to run your social media efforts can be frustrating. While social engagement metrics can be tied back to a business' bottom line, more often than not, social media marketers aren't moving the metrics CEOs care about. This can make it hard to fight for budget or headcount.Turns out, there's a number of important skills that a social media manager must possess other than "driving engagement." The best social media managers are content creators, marketing analysts, news junkies, customer service reps, community managers and facilitators, funnel marketing managers, and project managers. You can download a ready-made job description for the social media manager role here.Building your social media reach will take some time, but if you're committed to the steps above, we guarantee you'll start seeing results.How else do you recommend increasing your social media reach?Editor's Note: This post was originally published in October 2011 and has been updated and for freshness, accuracy, and comprehensiveness.